ADVERTISING CAMPAIGN & REBRANDING
Command+g Design Lab is a student-driven design lab located on RIT's campus. The clientele consists of real-world clients, including businesses both local and from across the country. Comprised of around twenty-five designers and three student managers, the firm covers a wide range of design skills and expertise. I have had the privilege of working as both a graphic designer and a student manager, watching as every designer grows in their own unique way.
Along with guiding individual growth, I also put together a detailed advertising and rebranding strategy to help Command+g grow as a brand.
Below are examples of advertisements, fitting in with recently established brand guidelines (colors, typefaces, and icons). I utilized my copywriting skills and advertising expertise to develop posters with specific appeals and clever wordplay.
Additionally, I created an in-depth client profile, consumer profile, strategy, and social media applications for the advertisements. Using my skills of typesetting and editorial design, I created a comprehensive and visually appealing printed document, pictured below.
A sample cover for the advertising campaign strategy included a graphic by the co-manager at Command+g, who developed the snake-like graphic including all designers' headshots.
