As a part of a larger design system branding project, I worked alongside other designers to create an accessible wayfinding website for the New York City subway.
Our final deliverable, called Traccess (pronounced Track-Cess), allows users to navigate complicated subway systems with auditory cues, visual reinforcements, and an intuitive, AAA compliant interface.
My role was to create the promotional signage and print deliverables for Traccess. These are imagined to be displayed across New York City metro transit walls, train cars, billboards, and other places around the city.
Traccess Points are tactile QR codes, reinforced with braille, serving as location checkpoints for the website's navigation tracking feature. Due to the loss of service underground, users must scan a QR code at each station to allow the website to locate their current location.
I sought out to create a recognizable, bright signage system for all levels of vision.
APP DEMONSTRATION
For context, here is a prototype demonstration video of Traccess, created by my team.
For context, here is a prototype demonstration video of Traccess, created by my team.
Fun note: I was able to voice act for this video!
