Due to social constructs, poor funding, and a lack of awareness, women's athletic programs are in danger. To combat some of these issues, I developed an informational "explainer" motion graphic that simplified the key points of this topic.
Below are some select stills, fully illustrated and designed by me. I created a style that was bold, strong, feminine, and full of energy.
Before diving into animation, I created a sketchy animatic to be able to organize my graphics, animations, and script in an order that made sense.
